Free 17-Minute Masterclass For Fitness Studio Owners
Money. Impact. Peace. That's what a freedom studio gives you.
Watch this free masterclass before booking your strategy call. Then we'll look at your studio together and find exactly what's bleeding you most.
Your studio isn't broken because you stopped caring. It's broken because you don't have the Studio Operating System™.
The Three Constraints
We solve this with the Local Inbound Engine and Beast Mode Marketing.
Milestone: Daily Lead Flow
We solve this with the Hook & Book Blueprint and the Sales by Service System.
Milestone: Sales Daily
We solve this with Net Member Growth, the QLTT Framework, and the Nurture Culture System.
Milestone: Net Member Growth Monthly
Most franchises claim to have these systems. They're so outdated they don't work anymore, and they expect you to figure it out yourself.
The Solution
Three constraints. One system. One outcome.
Daily Lead Flow
Beast Mode Marketing · Local Inbound Engine
No Lead Flow → Fixed
Before: Leads every other day or never.
After: Leads coming in daily on autopilot.
No Lead Flow → Fixed
We build your local audience and create demand so leads come in daily without you chasing them.
Sales Daily
Sales by Service System · Hook & Book Blueprint
No Sales Consistency → Fixed
Before: One person who can sell, everyone else guessing.
After: A system that closes predictably every single day.
No Sales Consistency → Fixed
We streamline your sales process and drive campaigns so your team closes predictably every day.
Net Member Growth Monthly
QLTT Framework · Nurture Culture System
No Retention System → Fixed
Before: Revolving door. Starting over every month.
After: Members stay. Studio compounds. Revenue grows.
No Retention System → Fixed
We design the member journey and coach your team through it so members stay and your studio grows every month.
The Freedom Studio™
Money. Impact. Peace.
Real Studio Owners. Real Wins.
Maddy
OTF Franchisee
"Week 1: 'We don't have an offense. We're 100% defense. Trying to keep the ship afloat.' Week 2: 'I have a North Star. I can see the flow.' Same studio. Same problems. One week apart."
Sydney
HOUSEWORK NYC
"Just sold my first 8x membership over the phone to someone who has never been to a class or been to the studio. I was skeptical it was possible. I used Sales by Service and it worked."
Patrick
ISI Elite Training
"100 members in 90 minutes. Launched our Dawsonville location founding memberships this morning. WIN BIG. Our team is crushing it."
Krissy
2 Years With RiseUp Innovations
"Up 38% YTD. Up 46% year over year. Added $20,000 in one month. Went to Italy while her studio ran without her. Almost 2 years in the program and still growing."
"I need to talk to G."
Anna, Fortitude Fitness
Hear It From The Owners
Real Clients. Real Wins.
This Is What The Studio Operating System™ Actually Does.
Chelsea
OTF
"We saved a cancellation today using Sales by Service."
PJ
Fusion Integrated Training
"4 unlimited memberships SOLD. 1 upsell from drop in to Intro. LETS GO."
Brianna
Burn Boot Camp
"My team lead closed 3 memberships on the first day of their trial."
PJ
Fusion Integrated Training
"Hitting 200 members has been a goal for a long time. We finally achieved it."
Tom
ISI Elite Training Sarasota
"Brian signed up a family of three in one transaction — all through Sales by Service."
Dave
Volofit
"Sold 3 memberships today. New personal best."
Russ
Orangetheory Fitness
"7 memberships sold in the last 7 days. 2 yesterday and 2 today. The momentum is building."
PJ
Fusion Integrated Training
"We closed an unlimited membership at $210. She was paying $129 somewhere else. We held our value and didn't discount."
Krissy
"Up 46% YTD. This program is a GAMECHANGER."
Jamie
Freedom Wellness and Longevity
"2 more memberships sold and one member switched to avoid cancellation. Total of 3 new and 1 upgrade."
The Hook & Book Effect
Russ, Orangetheory Fitness, went from a 60% response rate to 95% after installing the Hook & Book Blueprint.
More responses. More intros. More sales.
Who Built This
Giuseppe Mellone
Former Regional Director of Sales & Operations, Orangetheory Fitness. 12 years in the industry. 15+ studios overseen. Over 10,000 memberships sold throughout his career.
I helped lead multiple locations past $100K/month in recurring revenue, even during COVID. We didn't rely on gimmicks or freebies. We built systems, trained teams, and developed leaders who could sell, serve, and scale.
I watched great owners lose great studios not because they didn't work hard, but because nobody gave them a real operating system. That's why I built this.
Worked With Brands Like
The Freedom Formula
Daily Lead Flow + Sales Daily + Net Member Growth Monthly = Freedom Studio
Common Questions
No. Most coaches hand you frameworks and disappear. I'm in the room with you making decisions. My clients don't just learn the SOS — we install it together in their actual business. That's the difference between education and transformation.
That's the most common thing I hear. And it makes sense — most programs sell you tactics without fixing the foundation. The SOS addresses all three constraints simultaneously. Tactics on a broken foundation don't stick. Systems do.
Most clients see movement in the first 7 days. Maddy went from defense mode to having a North Star in one week. That doesn't mean everything is fixed in week one — but you'll feel the difference immediately because you're no longer carrying it alone.
This program is built for studios doing $40k/month or more with a team in place. If you're under that threshold the foundation isn't ready for the SOS yet. Build your base first — then come back when you're ready to scale it.
The Decision
Path A
Do It Yourself
Take everything in this masterclass and figure it out yourself. Most people don't finish.
Path B: Recommended
Install The Studio Operating System™ With Us
We're in the trenches with you for 16 weeks, installing the Studio Operating System™ together. Book a free strategy call and let's look at your studio together.
This is not for studios under $40k/month, absentee owners, or anyone looking for a quick fix.
Results are not guaranteed. They depend entirely on the actions you take with the information provided.